{"product_id":"nova-california-bloom-72in-3-light-arc-floor-lamp-mid-century-weathered-brass-and-white-satin-fabric-living-room-lounge-model-2010799wb","title":"Nova California Bloom 72in 3-Light Arc Floor Lamp | Mid-Century Weathered Brass and White Satin Fabric | Living Room \u0026 Lounge | Model 2010799WB","description":"\u003cp\u003e\u003cstrong\u003eA 3-light arc floor lamp with weathered brass frame, white satin shades, and white marble base, designed for living rooms and lounges.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eInspired by Mervyn Weitz's 1976 Cloud series, the Bloom Arc Lamp reintroduces the iconic underwire-inspired design in a modern arc silhouette. The translucent white satin shades with internal diffusers create a soft, ambient glow. The weathered brass frame and solid white marble base offer stability and mid-century modern elegance.\u003c\/p\u003e\u003ch3\u003eBest for\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLiving rooms 12x15 ft or larger, placed beside a sofa for ambient light\u003c\/li\u003e\n\u003cli\u003eLounges or reading corners where soft, adjustable light is desired\u003c\/li\u003e\n\u003cli\u003eOpen-concept spaces needing a sculptural statement piece\u003c\/li\u003e\n\u003cli\u003eMid-century modern or contemporary interiors\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eNot ideal for\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSmall rooms under 10x10 ft where the arc may overwhelm the space\u003c\/li\u003e\n\u003cli\u003eSpaces with very low ceilings (under 7 ft) due to the 72 in height\u003c\/li\u003e\n\u003cli\u003eTask lighting for detailed work without additional light sources\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow bright is it?\u003c\/h3\u003e\u003cp\u003e4500 lumens total (three 14W LED bulbs) - about as bright as a 300W incandescent, ideal for ambient and accent lighting in medium to large rooms.\u003c\/p\u003e\u003ch3\u003eLight color and feel\u003c\/h3\u003e\u003cp\u003e3000K warm white - a soft, golden tone similar to traditional incandescent. High CRI 95+ renders colors accurately. Dimmable via built-in rotary dimmer on the stem.\u003c\/p\u003e\u003ch3\u003eSizing and fit\u003c\/h3\u003e\u003cp\u003eOverall dimensions: 10 in wide x 26.8 in deep x 72 in high. Shade dimensions: 10.2 x 7.7 in each. The arc extends 26.8 in from the base. Best in rooms with at least 7 ft ceilings.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePart of the Bloom Collection\u003c\/li\u003e\n\u003cli\u003eFinish: Weathered Brass\u003c\/li\u003e\n\u003cli\u003eMade of Steel\u003c\/li\u003e\n\u003cli\u003eBase Finish: White\u003c\/li\u003e\n\u003cli\u003eBase Made of Marble\u003c\/li\u003e\n\u003cli\u003eShade Color: White\u003c\/li\u003e\n\u003cli\u003eShade Made of Steel\u003c\/li\u003e\n\u003cli\u003eShade Shape: Sphere\u003c\/li\u003e\n\u003cli\u003eStyle: Contemporary\u003c\/li\u003e\n\u003cli\u003e(3) 14W A19 E26 Bulb(s) included\u003c\/li\u003e\n\u003cli\u003eBulb Color Temp: 3000K\u003c\/li\u003e\n\u003cli\u003eBulb Average Hours: 10000\u003c\/li\u003e\n\u003cli\u003eBulb Lumens: 4500\u003c\/li\u003e\n\u003cli\u003eBulb CRI: 95+\u003c\/li\u003e\n\u003cli\u003eVoltage: 120\u003c\/li\u003e\n\u003cli\u003eBulb Base: Medium (E26)\u003c\/li\u003e\n\u003cli\u003eSwitch Type: Dimmer\u003c\/li\u003e\n\u003cli\u003eSwitch Location: Floor\u003c\/li\u003e\n\u003cli\u003eLength of Cord: 8.86 ft\u003c\/li\u003e\n\u003cli\u003eColor of Cord: Black\u003c\/li\u003e\n\u003cli\u003eAssembly Required: Yes\u003c\/li\u003e\n\u003cli\u003eDimmable: Yes\u003c\/li\u003e\n\u003cli\u003eItem Weight: 22 lbs\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFrequently asked\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIs the bulb included?\u003c\/strong\u003e Yes, three 14W LED bulbs are included.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it dimmable, and what dimmer should I use?\u003c\/strong\u003e Yes, it has a built-in rotary dimmer on the stem. No external dimmer required.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I install this in a bathroom or outdoors?\u003c\/strong\u003e No, this lamp is rated for indoor dry locations only.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's the warranty?\u003c\/strong\u003e Manufacturer warranty details not specified; contact NOVA of California for information.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does the weathered brass finish compare to polished brass?\u003c\/strong\u003e Weathered brass has a muted, aged patina with subtle variations, offering a more understated and vintage look compared to shiny polished brass.\u003c\/p\u003e","brand":"Nova California","offers":[{"title":"Default Title","offer_id":45519261991021,"sku":"NC2010799WB","price":699.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0055\/8868\/0768\/files\/NC2010799WB-2.jpg?v=1785263825","url":"https:\/\/shopfreely.com\/products\/nova-california-bloom-72in-3-light-arc-floor-lamp-mid-century-weathered-brass-and-white-satin-fabric-living-room-lounge-model-2010799wb","provider":"ShopFreely","version":"1.0","type":"link"}